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Healthtech firm secures £650k funding

Posted: 4th September 2019

Yorkshire & Humber AHSN has welcomed the news that a business which is transforming healthcare through the use of digital technology has secured a £650,000 investment from NPIF – Mercia Equity Finance, which is managed by Mercia and is part of the Northern Powerhouse Investment Fund.

Sally Abbatt, Bob Gomersall, John Eaglesham of ADI and Jonathan Sharp of MerciaThe funding will allow Advanced Digital Innovation (UK) Limited (ADI) to boost uptake of its flagship product, MyPathway.

The system, which is already in use by a number of NHS trusts, seamlessly connects patients to their healthcare provider through a web browser or a mobile app.

MyPathway removes the need for appointment letters and calls and allows patients to negotiate care plans with clinicians.

It provides digital triage, supports personalised rehabilitation programmes and allows clinicians to monitor patients’ progress and access patient-reported data and feedback.

ADI has been working with Sheffield Teaching Hospitals NHS Foundation Trust for over two years, with North West Boroughs Healthcare NHS Foundation Trust for over a year and has recently won a further contract with NHS North East Essex CCG. The company has also carried out two successful clinical trials with the Hospital Clinic of Barcelona. It is now looking to sign up other trusts across the UK. The investment will allow the company to build its sales and marketing team and further develop its product.

ADI, which is based in Saltaire in Yorkshire, was formed in 2012, initially operating as a consultancy delivering digital change projects to healthcare providers, and later developing its own software products. The CEO John Eaglesham has been with the company since inception and has overseen its transition and subsequent growth.

Sophie Bates, Programme Manager at Yorkshire & Humber AHSN, said: “We have seen MyPathway used in Sheffield Teaching Hospitals for a number of years, in particularly in assisting with self-management and remote monitoring in musculoskeletal pathways. We provided ADI and the clinical team from Sheffield Teaching Hospitals a platform at our annual conference to share learnings about their work with other regional NHS stakeholders.”

John Eaglesham, CEO, said: “At ADI, we are committed to bringing the digital revolution to the NHS and its patients. MyPathway provides both sides with the control and choice that we take for granted in other services. The NHS is undergoing a digital transformation and MyPathway is uniquely positioned to deliver this change in a cost-effective manner.”

Jonathan Sharp, Investment Manager with Mercia, said: “MyPathway revolutionises the relationship between patients and healthcare providers, saving time and money and making the patient’s healthcare journey much easier to manage. The investment will allow ADI to drive sales growth and build awareness of the product in the healthcare market.”

Grant Peggie, Director at the British Business Bank, said: “Since its launch in 2017, NPIF’s impact on businesses has been wide-ranging, providing funding to launch new products, employ new staff, enter new markets and acquire new facilities. We are pleased that NPIF is continuing to unlock the North’s growth potential by supporting small growing businesses with vital investment.”

Freeths provided legal advice to the company while Schofield Sweeney advised Mercia and the Fund.

The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

Pictured are Sally Abbatt, Bob Gomersall, John Eaglesham of ADI and Jonathan Sharp of Mercia.